CASE STUDY

CASE STUDY

Florence Handles Every Set, Order After Order with 33 Degrees

With wave after wave of demand, Florence needed a fulfillment partner to move fast, flow with precision, and allow them to scale their brand.

From the very beginning, partnering with 33 Degrees has exceeded our expectations.

Jeff Hurley, CEO & Co-Founder

Florence logo

INDUSTRY
Outdoor Performance Apparel / E-commerce

CHALLENGE
Support fulfillment logistics as demand surged for Florence's innovative products.

Services Provided
3PL Ecommerce Fulfillment, Logistics, Customer Experience Optimization

RESULTS

  • Streamlined fulfillment and optimized logistics for Florence, ensuring seamless scaling of operations
  • Enhanced customer experience for both direct-to-consumer and wholesale channels, boosting overall satisfaction
  • Enabled rapid business growth by providing flexible and scalable solutions for evolving needs
  • Improved operational efficiency, allowing Florence to focus on product and brand development
Ryan Hurley, Chief Creative Officier

If you’re looking for an amazing 3PL... The 33 Degrees guys... helped us a lot. A huge solution for us.

Ryan Hurley, Chief Creative Officier

The Challenge

Florence is a premium outdoor performance wear brand specializing in utilitarian gear built for modern sport conditions, rooted in surf culture and design innovation. As demand for their products surged—both direct-to-consumer and wholesale—they needed a 3PL partner that could keep pace without compromising on customer experience.

That’s when they turned to 33 Degrees.

33 Degrees warehouse

The Solution

From the start, 33 Degrees stepped in not just as a logistics provider, but as a true extension of the Florence team. The transition was fluid and well-orchestrated, allowing Florence to stay focused on their brand while we handled the heavy lift. Together, we built fast, scalable solutions that supported both their rapid growth and evolving operations.

We streamlined fulfillment, simplified complex wholesale routing guides, and created a backend flow that matched the premium quality of Florence’s frontend brand experience.

33 Degrees made switching from our old 3PL painless... from there it's been frictionless.

Pat O’Connell, President

Their excellent services and top-notch customer support have enabled considerable growth in our business.

Chance King, President

The Impact

With 33 Degrees powering logistics, the Florence team could stay focused on building their brand and developing next-level products. Customers noticed the difference too—with a smoother, more reliable experience at every touchpoint.

Whether responding to spikes in demand or supporting new sales channels, 33 Degrees has remained flexible, fast, and fanatically committed to excellence.

We are huge fans of Dave, Mike, and their team.

Pat O’Connell, President

If you’re looking for an amazing 3PL… One of the best decisions we made for back of house with Florence was the 33 Degrees guys. They helped us a lot. A huge solution for us.

Ryan Hurley, Chief Creative Officier

Ready to See the 33 Degrees Difference?

Let’s talk about what’s possible when your
3PL actually gets it—and gets it done.

Let's Talk