As one of the leading creators and innovators of licensed pop culture products, Funko looked to 33 Degrees to help leverage their mission to offer tangible ways for customers to take their fandom offline. And with launch of Warner Bros and DC’s newest release, stocking retail shelves with collectible merch was Funko’s #1 goal.
33 Degrees worked with key partners to leverage the retail channel and create one-of-a-kind displays that had stopping power. Working with the likes of Walmart, we created a highly functional space with flexible executions for multiple store formats. What’s more, the experience was extended throughout the store across multiple footpaths to enhance the shopper experience and facilitate sales.