National Lampoon Holiday Promotion

CHALLENGE

As an exclusive distributor to the franchise’s merchandising arm, Everstar’s peak sales period nests squarely in the coveted holiday season. Vying for consumer attention, they turned to 33 Degrees to create an impactful retail experience.

SOLUTION

We worked with key retailers including Bed Bath & Beyond to create a dedicated space inside the stores to showcase product. Next, we developed eye-grabbing displays, complete with real home holidays lights, to stop consumers in their tracks.

We not only strategized with Everstar to develop this unique holiday shopping program but also designed, produced, kitted/assembled and distributed the displays nationwide. All with a double-digit lift to Everstar’s Q4 bottom line.